Developed and executed 360° marketing strategies for off-plan and secondary property portfolios.
Directed campaigns across digital platforms (Meta, Google, TikTok), reducing CPL by 35%.
Managed in-house and external creative teams to produce high-performing content.
Organized major roadshows and real estate exhibitions (Cityscape, MIPIM).
Implemented advanced CRM integrations and tracking tools to improve lead conversions.
Enhanced website UX/UI and provided performance reports to senior stakeholders.